Facebook is still one of the largest social media platforms in the world, with billions of active users every month. This makes it a powerful platform for earning money online. Whether you are a beginner or already an online creator, Facebook offers multiple ways to generate income.
In this guide, you’ll learn the best and most effective methods to make money from Facebook in 2025.
1. Earn Money Through Facebook Reels (Monetization)
Facebook Reels have become extremely popular, and Meta now pays creators for posting engaging short videos.
How Reels Monetization Works
You can earn money through:
- Overlay ads
- Banner ads
- Sticker ads
- In-stream ads on longer videos
Requirements for Reels Monetization
- At least 5,000 followers
- Original content
- Must follow Facebook’s Monetization Policies
- Good engagement on videos
Once approved, your Reels can automatically generate income.
2. Facebook In-Stream Ads (Long Videos)
If you create longer videos (1 minute or more), Facebook allows you to run ads within those videos.
Requirements
- 5,000 followers
- 60,000 minutes of video watch-time in the last 60 days
- Page must be at least 30 days old
- Follow Community Standards
This method is one of the highest-paying options for Facebook content creators.
3. Fan Subscriptions (Monthly Memberships)
Facebook allows your fans to support you through monthly subscriptions.
Subscribers get:
- Exclusive content
- Badges
- Special access
This is perfect for creators with loyal audiences.
4. Stars Monetization (Live Streams)
During live streams, viewers can send Stars (Facebook’s virtual currency).
Every star has a dollar value, and creators can withdraw the earnings.
Great for:
- Gaming creators
- Educators
- Entertainment pages
- Motivational speakers
5. Facebook Marketplace (Sell Products)
One of the easiest ways to earn money from Facebook is selling products through Facebook Marketplace.
You can sell:
- Used items
- Handmade products
- Electronics
- Clothing
- Home décor
- Furniture
No investment is needed—just list your product and start selling.
6. Affiliate Marketing on Facebook
You can earn commissions by promoting products on:
- Your Facebook Page
- Facebook Groups
- Reels
- Personal profile
How it works:
- Join an affiliate program (Amazon, AliExpress, Digistore24, ClickBank, etc.)
- Promote products using content
- Add affiliate links in the post or comments
- Earn commission when someone buys
This is a passive income method perfect for beginners.
7. Selling Your Own Digital Products
You can use Facebook to promote and sell:
- eBooks
- Courses
- Templates
- PDFs
- Presets
- Coaching programs
Facebook Groups and Pages are great for building an audience for digital products.
8. Facebook Groups (Community Earnings)
If you have a big Facebook Group, you can earn money through:
- Sponsored posts
- Affiliate products
- Selling digital products
- Paid promotions
- Driving traffic to your website
Many group admins earn thousands per month using this method.
9. Brand Deals & Sponsorships
Businesses love using Facebook creators for:
- Sponsored videos
- Product reviews
- Page promotions
- Reels collaborations
Even pages with 10,000+ followers can get paid collaborations.
Tips to Grow Fast on Facebook
✔ Post consistently (1–2 times daily)
✔ Create original, high-quality content
✔ Use trending Reels sounds
✔ Focus on storytelling
✔ Engage with your audience
✔ Use Facebook Groups for extra reach
Conclusion
Facebook offers multiple earning opportunities—from Reels monetization and in-stream ads to affiliate marketing, Stars, and online selling. With the right strategy and consistent content creation, anyone can turn Facebook into a powerful source of income in 2025.